Leading the Change

The concept of leadership is changing to align with our turbulent times. A conference this month explores these shifts and addresses the concern of leaders today.

Behind every successful leader is a vibrant culture that engages and energies the community, employees and decision makers. In almost every case, this leadership culture is shaped and personified by a corporate culture that nurtures growth and transformation.

The international Leadershift Conference 2013 will put up for scrutiny the current leadership challenges facing the Middle East and the culture needed to address these. The Event, held under the patronage of Dr Abdul Hussain Ali Mirza, Minister of State of electricity and water Affairs, is designed for professionals involved in leadership roles or those desiring to foster leadership skills. People who seek to understand leadership culture in their organization or wish to apply new tools in facilitating within the executive team will find the conference useful.

“this Moment in history demand a new form of leadership that can set the right goals, communicate the right ideas and deliver effective results. The conference is designed to be transformational, challenging the current mindset and help everyone perform to the best of their ability,” says Khalid AlQoud, chairman of organizer Prince Event Management.

The first day will feature five speakers and two workshops, one of which will be driven by Ali Al Sabkar, president, social media club, Bahrain, on “Leading communities with social media networks”.

The second day will feature six speakers, including entrepreneur Suhail Ali Gossaibi, who will address the issue of building employee motivation. One workshop on the second day by Eman Bu Rashed will focus on “Marketing strategies for success”. He likes to reiterate a quote by Seth Godin, “You have everything you need to build something far bigger than yourself”.

Now that internet has eliminated the barriers of geography, cost and time, social networking helps people to get bigger. So, who’s going to lead all these groups? Anyone who wants to lead and make a difference now has a tool on their fingertips, “says eman, managing director of Keynotes Consultants.

Any organization, regardless of size, can grow in the prevailing economic climate if it listens to its citizen, gets closer to its target audience and connects with them wherever they are, online and offline, she believes. For this, enterprise need to stop copycat marketing and start to build their own personality and uniqueness.

“You simply can’t be all things to all people. with understanding and focusing on an ideal client, you are on your way to build a business that every ideal client will recognize is built just for them. Focusing your marketing on a more narrowly defined ideal client is the absolute best way to grow your business,” says Eman